Clarity before pixels
Every project opens with a structured discovery session. Nothing gets designed until we both agree what the site has to achieve and who it is talking to.
Five years building sites that have to earn their keep. I work with founders, studios and small teams who need a site that performs as well as it looks, and who would rather talk plainly than sit through a pitch.
I started building websites because I kept meeting people who had paid for one and could not change a word of it themselves. That still shapes how I work: the site is yours when it ships, and you should never need me to update a headline.
Most of my work is with founders and small teams at the point where their site has stopped representing them. Sometimes that is a rebuild, sometimes it is a migration, and occasionally it is telling someone their current site is fine and they should spend the budget elsewhere.
Six things I will not trade away, whatever the budget or the deadline looks like.
Every project opens with a structured discovery session. Nothing gets designed until we both agree what the site has to achieve and who it is talking to.
You get recorded walkthroughs and documentation, not a dependency. If you want to edit your own site at midnight, you can.
Speed, mobile behaviour and search visibility are decided while the layout is being built, not bolted on the week before launch.
The number quoted is the number invoiced. Scope changes get discussed and priced before any work happens, never after.
If a template would serve you better than a custom build, that is what gets recommended, even when it is the smaller engagement.
Thirty days of support comes as standard, and care plans exist for the sites that need looking after month to month.
A structured onboarding and design discovery session shapes the entire project, so every decision is grounded in your brand, audience, and goals.
Development happens in clear stages with structured feedback rounds. You see real progress and give input at every turn.
Recorded training videos, full documentation, and 30 days of free support ensure you feel confident owning your new site from day one.
What actually happens between you getting in touch and your site going live. No stage is a surprise, and none of them happen without you seeing them first.
A form or a call, whichever suits. I reply within one working day, always with a person rather than an autoresponder.
Forty-five minutes on what the site has to achieve. You leave with a written brief and a fixed price, whether or not you go ahead.
One direction, argued for, rather than three options to pick between. Revisions happen on the direction we agreed.
You see real pages as they are made. Nothing is built in silence for three weeks and revealed at the end.
Recorded walkthroughs and written documentation. You can edit the site yourself the day it ships.
Anything that needs fixing after launch gets fixed. After that, a care plan is available if you want one.
Schedule a free discovery call and let's talk about your project.
Schedule a callby Franklyn